Shades of green: A multidimensional analysis of environmental advertising

Subhabrata Banerjee; Charles S. Gulas; Easwar Iyer

doi:10.1080/00913367.1995.10673473

Shades of green: A multidimensional analysis of environmental advertising

Subhabrata Banerjee, Charles S. Gulas, Easwar Iyer

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	21-31
Number of pages	11
Journal	Journal of Advertising
Volume	24
Issue number	2
DOIs	https://doi.org/10.1080/00913367.1995.10673473
State	Published - Jan 1 1995

ASJC Scopus Subject Areas

Business and International Management
Communication
Marketing

Disciplines

Advertising and Promotion Management
Business
Marketing

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10.1080/00913367.1995.10673473

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title = "Shades of green: A multidimensional analysis of environmental advertising",

author = "Subhabrata Banerjee and Gulas, {Charles S.} and Easwar Iyer",

year = "1995",

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M3 - Article

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SP - 21

EP - 31

JO - Journal of Advertising

JF - Journal of Advertising

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Shades of green: A multidimensional analysis of environmental advertising

ASJC Scopus Subject Areas

Disciplines

Access to Document

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