Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach

Amir Hassan Zadeh; Anand Jeyaraj; Hamed Zolbanin; Daniel Asamoah

Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach

Amir Hassan Zadeh, Anand Jeyaraj, Hamed Zolbanin, Daniel Asamoah

Wright State University

Research output: Contribution to journal › Article › peer-review

Abstract

This paper intends to show that social media, as a big data resource for organizations, can augment organizational competitiveness if it is strategically aligned with their goals, objectives and vision.

Original language	American English
Journal	AMCIS 2017 Proceedings
State	Published - Jan 1 2017

Keywords

Social Media
Text mining

Disciplines

Business
Management Information Systems
Operations and Supply Chain Management

Access to Document

https://aisel.aisnet.org/amcis2017/TREOs/Presentations/42/

Cite this

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title = "Should An Organization{\textquoteright}s Strategic and Social Media Orientations Align? A Text Mining Approach",

abstract = " This paper intends to show that social media, as a big data resource for organizations, can augment organizational competitiveness if it is strategically aligned with their goals, objectives and vision.",

keywords = "Social Media, Text mining",

author = "Zadeh, {Amir Hassan} and Anand Jeyaraj and Hamed Zolbanin and Daniel Asamoah",

year = "2017",

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language = "American English",

journal = "AMCIS 2017 Proceedings",

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TY - JOUR

T1 - Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach

AU - Zadeh, Amir Hassan

AU - Jeyaraj, Anand

AU - Zolbanin, Hamed

AU - Asamoah, Daniel

PY - 2017/1/1

Y1 - 2017/1/1

N2 - This paper intends to show that social media, as a big data resource for organizations, can augment organizational competitiveness if it is strategically aligned with their goals, objectives and vision.

AB - This paper intends to show that social media, as a big data resource for organizations, can augment organizational competitiveness if it is strategically aligned with their goals, objectives and vision.

KW - Social Media

KW - Text mining

UR - https://corescholar.libraries.wright.edu/infosys_scm/147

UR - https://aisel.aisnet.org/amcis2017/TREOs/Presentations/42/

M3 - Article

JO - AMCIS 2017 Proceedings

JF - AMCIS 2017 Proceedings

ER -

Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach

Abstract

Keywords

Disciplines

Access to Document

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