Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach

Amir Hassan Zadeh; Anand Jeyaraj; Hamed Zolbanin; Daniel Asamoah

Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach

Amir Hassan Zadeh, Anand Jeyaraj, Hamed Zolbanin, Daniel Asamoah

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper intends to show that social media, as a big data resource for organizations, can augment organizational competitiveness if it is strategically aligned with their goals, objectives and vision.

Original language	American English
State	Published - Jan 1 2017
Event	AMCIS 2017 Conference - Boston, United States Duration: Aug 10 2017 → Aug 12 2017 https://perma.cc/7D3P-4NT5

Conference

Conference	AMCIS 2017 Conference
Country/Territory	United States
City	Boston
Period	8/10/17 → 8/12/17
Internet address	https://perma.cc/7D3P-4NT5

Keywords

Social Media
Text mining

Disciplines

Management Information Systems
Operations and Supply Chain Management

Access to Document

https://aisel.aisnet.org/amcis2017/TREOs/Presentations/42/

Cite this

@conference{040c1d129bd9450b89e2bae33430db67,

title = "Should An Organization{\textquoteright}s Strategic and Social Media Orientations Align? A Text Mining Approach",

abstract = " This paper intends to show that social media, as a big data resource for organizations, can augment organizational competitiveness if it is strategically aligned with their goals, objectives and vision.",

keywords = "Social Media, Text mining",

author = "Zadeh, \{Amir Hassan\} and Anand Jeyaraj and Hamed Zolbanin and Daniel Asamoah",

year = "2017",

month = jan,

day = "1",

language = "American English",

note = "AMCIS 2017 Conference ; Conference date: 10-08-2017 Through 12-08-2017",

url = "https://perma.cc/7D3P-4NT5",

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TY - CONF

T1 - Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach

AU - Zadeh, Amir Hassan

AU - Jeyaraj, Anand

AU - Zolbanin, Hamed

AU - Asamoah, Daniel

PY - 2017/1/1

Y1 - 2017/1/1

N2 - This paper intends to show that social media, as a big data resource for organizations, can augment organizational competitiveness if it is strategically aligned with their goals, objectives and vision.

AB - This paper intends to show that social media, as a big data resource for organizations, can augment organizational competitiveness if it is strategically aligned with their goals, objectives and vision.

KW - Social Media

KW - Text mining

UR - https://corescholar.libraries.wright.edu/infosys_scm/147

M3 - Paper

T2 - AMCIS 2017 Conference

Y2 - 10 August 2017 through 12 August 2017

ER -

Should An Organization’s Strategic and Social Media Orientations Align? A Text Mining Approach

Abstract

Conference

Keywords

Disciplines

Access to Document

Other files and links

Cite this