Should B2B Tweets Differ From B2C Tweets? An Analysis of Fortune 500 Companies’ Twitter Communication

Research output: Other contribution

Original language	American English
State	Published - Jan 1 2013

Keywords

@misc{3151a84e98184b9b99e7d10eb307b0b1,

title = "Should B2B Tweets Differ From B2C Tweets? An Analysis of Fortune 500 Companies{\textquoteright} Twitter Communication",

keywords = "B2B Advertising, Longitudinal Content Analysis, Message Appeals, Social Media Twitter",

author = "Kunal Swani and George Milne and Brown, \{Brian P.\}",

year = "2013",

month = jan,

day = "1",

language = "American English",

type = "Other",

}

TY - GEN

T1 - Should B2B Tweets Differ From B2C Tweets? An Analysis of Fortune 500 Companies’ Twitter Communication

AU - Swani, Kunal

AU - Milne, George

AU - Brown, Brian P.

PY - 2013/1/1

Y1 - 2013/1/1

KW - B2B Advertising

KW - Longitudinal Content Analysis

KW - Message Appeals

KW - Social Media Twitter

UR - https://corescholar.libraries.wright.edu/marketing/35

UR - http://www.impgroup.org/uploads/papers/8144.pdf

M3 - Other contribution

ER -