@article{51819504ad344870ba9cf2690295e9ee,
title = "Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications",
keywords = "B2B advertising, Longitudinal content analysis, Message appeals, Social media, Twitter",
author = "Kunal Swani and Brown, \{Brian P.\} and Milne, \{George R.\}",
year = "2014",
month = jul,
doi = "10.1016/j.indmarman.2014.04.012",
language = "English",
volume = "43",
pages = "873--881",
journal = "Industrial Marketing Management",
issn = "0019-8501",
number = "5",
}