Social media services branding: The use of corporate brand names

Kunal Swani, George R. Milne, Elizabeth G. Miller

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)785-797
Number of pages13
JournalJournal of Business Research
Volume125
DOIs
StatePublished - Mar 2021

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Brand names
  • Corporate branding
  • Customer brand identification
  • Services branding
  • Social media

Disciplines

  • Advertising and Promotion Management
  • Business
  • Marketing

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