@article{32ba3a6f97714e6ab15d252e72dc9277,
title = "Social media services branding: The use of corporate brand names",
keywords = "Brand names, Corporate branding, Customer brand identification, Services branding, Social media",
author = "Kunal Swani and Milne, \{George R.\} and Miller, \{Elizabeth G.\}",
note = "Publisher Copyright: {\textcopyright} 2019 Elsevier Inc.",
year = "2021",
month = mar,
doi = "10.1016/j.jbusres.2019.04.033",
language = "English",
volume = "125",
pages = "785--797",
journal = "Journal of Business Research",
issn = "0148-2963",
}