@article{d01316ea204d4f718de9d092c2504466,
title = "Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies",
keywords = "B2B marketing, Facebook, Marketing communications, Services marketing, Social media advertising",
author = "Kunal Swani and George Milne and Brown, {Brian P.}",
year = "2013",
doi = "10.1108/JRIM-05-2013-0026",
language = "English",
volume = "7",
pages = "269--294",
journal = "Journal of Research in Interactive Marketing",
issn = "2040-7122",
number = "4",
}