Teaching Analytics: A Demonstration of Association Discovery with SAS Enterprise Miner

Amir Hassan Zadeh, Shu Schiller, Kevin Duffy

Research output: Contribution to conferencePaperpeer-review

Abstract

In the current age of data analytics, there has been a push for the emergence of technologies that allow for interactive analysis of extensive amounts of quickly produced, highly varied data. These technologies require people (nicknamed “data scientists”) from many business disciplines who are capable of managing and analyzing this data for use in decision making processes. In order to educate and train more of these people, there has been an increase in the teaching of analytical tools in both Management Information Systems (MIS) and Business Analytics (BA) programs. This article will describe details of an exercise on business analytics specially tailored for the Introduction to MIS or BA course. The main goal for this project is to educate first year business students about the importance and usefulness of data analytics without discouraging them with excessive coverage of technical software details.

Original languageEnglish
StatePublished - Aug 11 2016
Event22nd Americas Conference on Information Systems: Surfing the IT Innovation Wave, AMCIS 2016 - San Diego, United States
Duration: Aug 11 2016Aug 14 2016

Conference

Conference22nd Americas Conference on Information Systems: Surfing the IT Innovation Wave, AMCIS 2016
Country/TerritoryUnited States
CitySan Diego
Period8/11/168/14/16

ASJC Scopus Subject Areas

  • Computer Science Applications
  • Computer Networks and Communications
  • Information Systems

Keywords

  • Business Analytics
  • Data Analytics
  • Hands-on training
  • SAS (Computer file)
  • Teaching

Disciplines

  • Educational Assessment, Evaluation, and Research

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