The benefits of meeting buyer privacy expectations across information, time, and space dimensions

Kunal Swani, George R. Milne, Brian P. Brown

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)14-26
Number of pages13
JournalIndustrial Marketing Management
Volume112
DOIs
StatePublished - Jul 2023
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • B2B privacy
  • Buyer privacy
  • Buyer privacy expectations
  • Emotional violation
  • Meeting privacy expectations
  • Privacy

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