The Benign Exploitation of Human Emotions: Adult Women and the Marketing of Cabbage Patch Kids

James E Jacob; Paul Rodenhauser; Ronald J Markert

doi:10.1111/j.1542-734X.1987.1003_61.x

The Benign Exploitation of Human Emotions: Adult Women and the Marketing of Cabbage Patch Kids

James E Jacob, Paul Rodenhauser, Ronald J Markert

Wright State University

Research output: Contribution to journal › Article › peer-review

Abstract

Examines the marketing of the popular Cabbage Patch dolls during the 1980's, emphasizing the popularity of the doll among adult women as a response to the emotional appeal of the toy's marketing.

Original language	American English
Journal	Journal of American Culture
Volume	10
DOIs	https://doi.org/10.1111/j.1542-734X.1987.1003_61.x
State	Published - Oct 1 1987

Disciplines

Internal Medicine
Medical Specialties
Medicine and Health Sciences

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10.1111/j.1542-734X.1987.1003_61.xLicense: Unspecified

Cite this

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title = "The Benign Exploitation of Human Emotions: Adult Women and the Marketing of Cabbage Patch Kids",

abstract = " Examines the marketing of the popular Cabbage Patch dolls during the 1980's, emphasizing the popularity of the doll among adult women as a response to the emotional appeal of the toy's marketing.",

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The Benign Exploitation of Human Emotions: Adult Women and the Marketing of Cabbage Patch Kids

Abstract

Disciplines

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