The Effect of Cause Related Marketing (CRM) on Emotions and Attitudes

Leland Campbell, Charles S. Gulas

Research output: Contribution to conference › Presentation

Original languageAmerican English
StatePublished - Jan 1 1996
EventDevelopments in Marketing Science -
Duration: Jan 1 1996 → …

Conference

ConferenceDevelopments in Marketing Science
Period1/1/96 → …

Disciplines

  • Advertising and Promotion Management
  • Business
  • Marketing

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