@article{6c95191b809b475488bf8675cc6fab5d,
title = "The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?",
keywords = "Humour, comedic advertising, humour in advertising, literature review",
author = "Weinberger, \{Marc G.\} and Gulas, \{Charles S.\}",
note = "Publisher Copyright: {\textcopyright} 2019, {\textcopyright} 2019 Advertising Association.",
year = "2019",
month = oct,
day = "3",
doi = "10.1080/02650487.2019.1598831",
language = "English",
volume = "38",
pages = "911--956",
journal = "International Journal of Advertising",
issn = "0265-0487",
number = "7",
}