The impact of humor in advertising: A review

Marc G. Weinberger; Charles S. Gulas

doi:10.1080/00913367.1992.10673384

The impact of humor in advertising: A review

Wright State University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	35-59
Number of pages	25
Journal	Journal of Advertising
Volume	21
Issue number	4
DOIs	https://doi.org/10.1080/00913367.1992.10673384
State	Published - Dec 1 1992

ASJC Scopus Subject Areas

Business and International Management
Communication
Marketing

Disciplines

Advertising and Promotion Management
Business
Marketing

Access to Document

10.1080/00913367.1992.10673384

Cite this

@article{ded885b268e646a6817fac79b3cefc34,

title = "The impact of humor in advertising: A review",

author = "Weinberger, {Marc G.} and Gulas, {Charles S.}",

year = "1992",

month = dec,

day = "1",

doi = "10.1080/00913367.1992.10673384",

language = "English",

volume = "21",

pages = "35--59",

journal = "Journal of Advertising",

issn = "0091-3367",

number = "4",

}

TY - JOUR

T1 - The impact of humor in advertising

T2 - A review

AU - Weinberger, Marc G.

AU - Gulas, Charles S.

PY - 1992/12/1

Y1 - 1992/12/1

UR - http://www.scopus.com/inward/record.url?scp=67651164594&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=67651164594&partnerID=8YFLogxK

UR - https://corescholar.libraries.wright.edu/marketing/12

U2 - 10.1080/00913367.1992.10673384

DO - 10.1080/00913367.1992.10673384

M3 - Article

AN - SCOPUS:67651164594

SN - 0091-3367

VL - 21

SP - 35

EP - 59

JO - Journal of Advertising

JF - Journal of Advertising

IS - 4

ER -

The impact of humor in advertising: A review

ASJC Scopus Subject Areas

Disciplines

Access to Document

Other files and links

Cite this