| Original language | English |
|---|---|
| Pages (from-to) | 35-59 |
| Number of pages | 25 |
| Journal | Journal of Advertising |
| Volume | 21 |
| Issue number | 4 |
| DOIs | |
| State | Published - Dec 1992 |
ASJC Scopus Subject Areas
- Business and International Management
- Communication
- Marketing
The impact of humor in advertising: A review
- Marc G. Weinberger
- , Charles S. Gulas
Research output: Contribution to journal › Article › peer-review