The impact of perceived humor, product type, and humor style in radio advertising

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	25-36
Number of pages	12
Journal	Journal of Current Issues and Research in Advertising
Volume	26
Issue number	1
DOIs	https://doi.org/10.1080/10641734.2004.10505154
State	Published - 2004

ASJC Scopus Subject Areas

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title = "The impact of perceived humor, product type, and humor style in radio advertising",

author = "Karen Flaherty and Weinberger, \{Marc G.\} and Gulas, \{Charles S.\}",

year = "2004",

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AU - Weinberger, Marc G.

AU - Gulas, Charles S.

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