@article{95d77345631c4ea0b16788623b07d02e,
title = "The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications",
keywords = "brand relationships, consumer engagement, linguistics, pronouns, self-presentation, social media",
author = "Labrecque, {Lauren I.} and Kunal Swani and Stephen, {Andrew T.}",
note = "Publisher Copyright: {\textcopyright} 2020 Wiley Periodicals, Inc.",
year = "2020",
month = jun,
day = "1",
doi = "10.1002/mar.21341",
language = "English",
volume = "37",
pages = "796--814",
journal = "Psychology and Marketing",
issn = "0742-6046",
number = "6",
}