@article{0623b5bf2371482992dc4feb289ed6d9,
title = "The Impact of the Great Recession on Financial Services Advertising: An Exploratory Study",
keywords = "content analysis, Financial services advertising, great recession, print advertising",
author = "Kunal Swani and Iyer, {Easwar S.}",
note = "Publisher Copyright: {\textcopyright} 2017 Taylor & Francis Group, LLC.",
year = "2017",
month = jul,
day = "3",
doi = "10.1080/15332969.2017.1325646",
language = "English",
volume = "38",
pages = "170--186",
journal = "Services Marketing Quarterly",
issn = "1533-2969",
number = "3",
}