Abstract
This paper examines transcendent retail places and uses the emergent theory of memetics to situate transcendence in the retail landscape. First, memetics will be discussed. Next transcendence will be defined. Then, the paper describes three retail food establishments and their transcendent elements, demonstrating why transcendence raises them above the sum of their parts to memetic stature.
| Original language | American English |
|---|---|
| Journal | Advances in Consumer Research |
| Volume | 31 |
| State | Published - Jan 1 2004 |
Disciplines
- Advertising and Promotion Management
- Business
- Marketing