The role of culture in advertising humor

Marc G. Weinberger, Charles S. Gulas, Michelle F. Weinberger

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Handbook of Developments in Consumer Behaviour
Publisher	Edward Elgar Publishing Ltd.
Pages	83-117
Number of pages	35
ISBN (Print)	9781849802444
DOIs	https://doi.org/10.4337/9781781005125.00009
State	Published - 2012
Externally published	Yes

ASJC Scopus Subject Areas

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