@article{a769d1494332423d972fc7b57e0c317f,
title = "The untapped potential of B2B advertising: A literature review and future agenda",
keywords = "Advertising, B2B advertising, B2B communications, Concept-centric, Industrial advertising, Literature review",
author = "Kunal Swani and Brown, {Brian P.} and Mudambi, {Susan M.} and Mudambi, {Dusan M}",
note = "Publisher Copyright: {\textcopyright} 2019 Elsevier Inc.",
year = "2020",
month = aug,
doi = "10.1016/j.indmarman.2019.05.010",
language = "English",
volume = "89",
pages = "581--593",
journal = "Industrial Marketing Management",
issn = "0019-8501",
}