To app or not to app: A business-to-business seller's decision

Kunal Swani

doi:10.1016/j.indmarman.2020.05.033

To app or not to app: A business-to-business seller's decision

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	389-400
Number of pages	12
Journal	Industrial Marketing Management
Volume	93
DOIs	https://doi.org/10.1016/j.indmarman.2020.05.033
State	Published - Feb 2021

ASJC Scopus Subject Areas

Marketing

Keywords

B2B mobile apps
Survey method
Technology acceptance model (TAM)
Technology adoption
Technology organization environment (TOE) framework

Disciplines

Advertising and Promotion Management
Business
Marketing

Access to Document

10.1016/j.indmarman.2020.05.033

Cite this

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title = "To app or not to app: A business-to-business seller's decision",

keywords = "B2B mobile apps, Survey method, Technology acceptance model (TAM), Technology adoption, Technology organization environment (TOE) framework",

author = "Kunal Swani",

note = "Publisher Copyright: {\textcopyright} 2020 Elsevier Inc.",

year = "2021",

month = feb,

doi = "10.1016/j.indmarman.2020.05.033",

language = "English",

volume = "93",

pages = "389--400",

journal = "Industrial Marketing Management",

issn = "0019-8501",

}

TY - JOUR

T1 - To app or not to app

T2 - A business-to-business seller's decision

AU - Swani, Kunal

PY - 2021/2

Y1 - 2021/2

KW - B2B mobile apps

KW - Survey method

KW - Technology acceptance model (TAM)

KW - Technology adoption

KW - Technology organization environment (TOE) framework

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DO - 10.1016/j.indmarman.2020.05.033

M3 - Article

AN - SCOPUS:85085951355

SN - 0019-8501

VL - 93

SP - 389

EP - 400

JO - Industrial Marketing Management

JF - Industrial Marketing Management

ER -

To app or not to app: A business-to-business seller's decision

ASJC Scopus Subject Areas

Keywords

Disciplines

Access to Document

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Cite this