To “Free” or Not to “Free”: Trait Predictors of Mobile App Purchasing Tendencies

John B. Dinsmore; Kunal Swani; Riley G. Dugan

doi:10.1002/mar.20985

To “Free” or Not to “Free”: Trait Predictors of Mobile App Purchasing Tendencies

John B. Dinsmore
, Kunal Swani
, Riley G. Dugan

Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	227-244
Number of pages	18
Journal	Psychology and Marketing
Volume	34
Issue number	2
DOIs	https://doi.org/10.1002/mar.20985
State	Published - Feb 1 2017

ASJC Scopus Subject Areas

Applied Psychology
Marketing

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10.1002/mar.20985

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AU - Swani, Kunal

AU - Dugan, Riley G.

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To “Free” or Not to “Free”: Trait Predictors of Mobile App Purchasing Tendencies

ASJC Scopus Subject Areas

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