@article{9435ff83688e4dac9e64958f22cb0975,
title = "Understanding Business Student Retention During Covid-19: Roles of Service Quality, College Brand, and Academic Satisfaction, and Stress",
keywords = "academic satisfaction and stress, brand reputation, higher education, Overall service quality, student retention, word of mouth (WOM)",
author = "Kunal Swani and Wakiuru Wamwara and Kendall Goodrich and Shu Schiller and John Dinsmore",
note = "Publisher Copyright: {\textcopyright} 2021 Taylor & Francis Group, LLC.",
year = "2022",
doi = "10.1080/15332969.2021.1993559",
language = "English",
volume = "43",
pages = "329--352",
journal = "Services Marketing Quarterly",
issn = "1533-2969",
number = "3",
}