Virtual Reality in Marketing: Technological and Psychological Immersion

Shu Schiller

Research output: Contribution to journalArticlepeer-review

Abstract

The objective of this research to discover insights and understand: How do patrons learn through virtual services provided by the library community? What roles do libraries play in patrons’ learning in such virtual community?

Original languageAmerican English
JournalProceeding of the 23rd Americas Conference on Information Systems (AMCIS)
StatePublished - Jan 1 2017

Disciplines

  • Business
  • Library and Information Science
  • Management Information Systems
  • Operations and Supply Chain Management

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