What do College Undergraduates Know about Zika and What Precautions Are They Willing to Take to Prevent its Spread?

We describe the development and validation of a Zika knowledge assessment and a survey for measuring precautions about Zika. We use these to explore conceptions Midwest United States college undergraduates have concerning Zika, compliance with precautions to prevent Zika, how likely college undergraduates are to take different precautions, and analysis of sentiments about Zika prevention. We found that the median undergraduate is likely to comply with all precautions except using an insect fogger and avoiding casual contact. Specific sentiments tended to accompany different levels of compliance. For example, undergraduates with high compliance expressed concerns rooted in fear and morality.