@article{acbc353ffe2a4b63a7d56b346583a270,
title = "You must be joking: an introduction to the special issue on the use of humour in advertising",
keywords = "humour, humour in advertising",
author = "Weinberger, \{Marc G.\} and Gulas, \{Charles S.\}",
note = "Publisher Copyright: {\textcopyright} 2019, {\textcopyright} 2019 Advertising Association.",
year = "2019",
month = oct,
day = "3",
doi = "10.1080/02650487.2019.1652526",
language = "English",
volume = "38",
pages = "909--910",
journal = "International Journal of Advertising",
issn = "0265-0487",
number = "7",
}